Online Library

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Relational and Reputational Marketing

Files Included:

1

Features:

The consumer has gotten more savvy. No longer does simply having a high web ranking mean as much as it used to. If what you are looking for is a practice based on relationships. This first module of Relationship Marketing will deal with new ways to make your practice show up in searches by patients who are looking to establish better relationships with an educated and thorough dentist. Convey your image as early as you can in a potential relationship. Future volumes will include topics such as maintaining relationships when money gets in the way and connecting with your patient base on an emotional level to get them to help you grow the practice.

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Cost:

$99

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Diagnostic Work-up Protocol

Files Included:

1

Features:

My latest epistle. Describes for your patient the entire process leading up to your preparation for, and delivering of their consultation.  Includes such information as the rationale behind mounted diagnostic models, photographs, and things that go into the consultation such as the co-decision making process, comfort consultation, guarantees, and so much more.  It sets forth a fee for the entire chain of events leading to the patient’s treatment planning session.  Includes our treatment guarantee for your review and amendment. The toughest thing for most dentists to do is to charge for the time they invest in working-up a case, therefore, most cases seldom get the time needed.  Our fee for most cases like this is $2500-3500.  Are you getting your money up front?  This is a four page letter that will pay for itself the first time you use it.

Cost:

$199

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Sequenced Letters

Files Included:

28

Features:

Letters designed to be sent out on a user-determined sequenced basis to patients who have come in for headache, implant or cosmetic consultations, and then not followed up.  Likewise for patients who have had root canal treatment started, or completed, but not had crowns done.  Also has series of letters for patients who have only been seen on an emergency basis, or who have shown a lack of follow-through in getting started, or finished.  Letters for patients who have delayed perio treatment, and more!  This is the series of letters that the testimonials on top of this page were originally written about.

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Cost:

$157

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Office Policy

Files Included:

8

Features:

Includes letters used to establish payment arrangements with patients, Our office team manual (an indispensable tool for establishing a much needed one of your own), and a document entitled “Setting Standards” something that all your employees need to be on board with, before you realize they’re beyond your control.

Cost:

$150

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Oral Systemic Connection

Files Included:

8

Features:

The latest research shows that there is a direct link between Periodontal Disease and Systemic Health.  One of the most important documents you may ever want to own, is Intro Letter, which is a letter to MD’s attempting to establish referral relationships.  Our office has a designated employee whose sole function is go into MD’s offices and hand this letter, with a copy of the Scientific American article about the links.

Cost:

$125

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Hygiene

Files Included:

28

Features:

Letters used by our hygienists for education about our soft tissue management program, letters about recare, co-enzyme Q10, follow-up letters, and letters to patients who are putting off needed perio treatment.

Cost:

$37

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Insurance Issues

Files Included:

8

Features:

Includes narratives for many different procedures, and some of the letters we used to become insurance free, when we dropped United Concordia insurance from our practice.

Cost:

$20

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Treatment Narrative Letters

Files Included:

5

Features:

Letters for insurance companies explaining why a build-up is necessary, why crown lengthening surgery was necessary.  Also includes an excellent letter for patients in temporary crowns and bridges, advising them about contacting you if the prosthesis loosens or comes off, and also warns of the possibility of decay, if treatment is delayed too long.

Cost:

$25

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Cancel

Files Included:

13

Features:

Letters for patients who have missed appointments and you want to collect from ahead of time.  Warnings after the first missed appointment.  Dismissal for failure to keep appointments.

Cost:

$25

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Financial

Files Included:

18

Features:

Eighteen different letters of varying degrees of sternness. Our practice has no collection issues, because of a very strident policy. These are letters we have used in the past to keep collections to a minimum.

Cost:

$33